Prompt: Define your short-term post-MBA career goals. How are your professional strengths, past experience, and personal attributes aligned with these goals? (300 word limit)
Begin by breaking down the essay question:
Next, describe why this career goal is realistic (based on past experience) and why you are motivated to pursue this goal.
Do not forget the final part of the question: How are your personal attributes aligned with your goals?
The namesake of the school is described by his personal attributes: "Roberto Goizueta was driven by curiosity, intellectual courage, and integrity." What would you say are the personal attributes that drive you?
The business school is named for Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company, who led the organization for 16 years, extending its global reach, quadrupling consumption, building brand responsibility, creating unprecedented shareholder wealth, and demonstrating a commitment to values and positive impact on society. Roberto Goizueta's core values guide us in educating principled leaders to have a positive influence on business and society.
Prompt: Provide a specific example of your leadership and explain what you learned about yourself through the experience. (300 word limit)
This is a story about a time when you stepped up to lead: you stood out from the pack. In choosing your story, you are providing the Admissions Committee with an example of what you think is leadership, so choose wisely.
Leadership might be an experience when you led a team (either officially or unofficially) to solve a problem or seize an opportunity; influenced others to do the right thing through example; or acted on your own to solve a problem for the greater good.
Most importantly, what is a core value that most guided you? Goizueta's are courage, integrity, accountability, rigor, diversity, team player, and community minded.
Prompt: What are you looking to gain from Goizueta's MBA degree and how do you see yourself contributing to the Goizueta community? (200 word limit)
The question is "what will you gain?" and "what will you give?" You have a very short word count to answer these two questions, so you should concentrate on 1-2 things for "gain" and just one major thing that you will "give."
This is a short answer to "Why Goizueta?" after you have already told them your career goals. In other words, how will Goizueta help you achieve your goals? This essay should mesh well with the Career Goals essay.
Consider what you have to bring to an MBA classroom or Goizueta's program, for example, global study trips, an IMPACT project, a particular student organization, one of Emory's study centers (for example, Entrepreneurship & Innovation), a leadership activity (such as the Leader's Reaction Course), or something else.
Reflect upon what you have to contribute from your
Mainly consider what might be different about you than others, which would allow you to make a different contribution than others.
Prompt: Telling your story in the written essays is an important part of the application process, but we also want to hear you tell some of your story. The video essay lets every candidate talk to the MBA Admissions Committee and we enjoy getting to know you through the “small talk” questions.
Find practice questions to prepare for your video assessment.
Prompt: If there is an important part of your story missing from your MBA application (e.g., unexplained gaps in work experience, choice of recommenders, academic probation issues), please use this section to provide a brief explanation. Please use bullets if you need to address more than one topic. (200 word limit)
Use to address something that might need further explanation. This space can also be used to address any extenuating circumstances that you would like the Admissions Committee to consider. Use to address:
Use this essay to turn a potential weakness into a strength. Tell the Admissions Committee what happened and why it happened. Be honest in your self-evaluation. Most importantly, tell them what you have learned from a negative experience, and how this learning has influenced future actions.
Telling your story in the written essays is an important part of the application process, but we also want to hear you tell some of your story. The video essay lets every candidate talk to the MBA Admissions Committee and we enjoy getting to know you through the "small talk" questions.
Be prepared to answer this question on video: "Of Goizueta Business School’s Core Values (Courage, Integrity, Accountability, Rigor, Diversity, Team, Community), which one resonates the most with you and why?"