Anderson only asks for three very short essays. That should make the application easier, right? Actually, such short essays makes writing more difficult, in that you need to convey your personality, thoughts, and motivations - why you should be admitted -in a very short word count. Every word counts.
Prompt: Why is the MBA the right degree for you to pursue both personally and professionally? (150 words maximum)
By asking for personal AND professional reasons, Anderson indicates that your "Why" should not be just a "this seems like a logical next step in my career," although that is part of it.
Here are questions to help you provide a concrete answer.
Personally:
Personally:
Why Anderson (word count permitting):
You only have 150 words, so obviously you cannot provide a lot of detail here on Why Anderson. This would primarily be used to tie this essay directly to the Why Anderson essay.
Prompt: Describe your short-term and long-term post-MBA career goals. (150 words maximum)
When describing your short-term (immediate post-MBA) and long-term (5-10 years in the future) goals , again consider the three pillars Share Success, Think Fearlessly, and Drive Change. In describing your goals, be aware of how your goals fit with the Anderson culture. Here are some examples of goals that demonstrate fit:
Of course, your two answers to the Why an MBA and Goals essays should complement each other.
Prompt: What makes UCLA Anderson a top choice for you, and how will you engage with and contribute to the community? (250 words maximum)
At Anderson, our mission is to prepare transformative leaders by developing students to think innovatively, problem-solve, and adapt to others – all with a driven and purposeful mindset. - Anderson Admissions
The very basic question that you are answering is how you plan to achieve your career goals (as described in the Goals essay) during your time at UCLA Anderson (so, how Anderson matches your Why an MBA, as described in the first essay).
Regarding what you will contribute, a good strategy is to tell an interesting story from your past that illustrates what you are able to give.
Consider the fact that Anderson was built on three pillars, namely, Share Success, Think Fearlessly, and Drive Change. Ideally, your short story will demonstrate two of three objectives:
Number 3 is more important than you may realize. Year after year, Anderson has referred to the three pillars, and so your answer should be built upon one or two of those pillars. To that end, below are some questions that your essay might answer (not all of them, but one or two).
Ultimately, you are describing what valuable experience, approach, background, and/or learning you will be bringing to Anderson.
Prompt: Are there any extenuating circumstances in your profile about which the Admissions committee should be aware? (250 words maximum)
Use to address:
Use this essay to turn a potential weakness into a strength. Tell the Admissions Committee what happened and why it happened. Be honest in your self-evaluation. Most importantly, tell them what you have learned from the negative experience, and how this learning has influenced future actions.